Olaplex 4p Shampoo Silver for Blonde 250ml

Unbreakable Blondes Highly concentrated purple shampoo cleanses, tones, and repairs while keeping hair hydrated from roots to ends. Sulfate-free formula creates a rich lather to neutralize brassiness and boost brightness after one use for all blonde, lightened, and grey hair. Scientifically Proven: 3x Brighter* *Compared to top purple shampoos Where: Apply to wet hair, lather fully, and let process. When: 2-3 times per week or as often as needed to neutralize unwanted brassiness. For: All blonde, lightened, and grey hair. Free of DEA, Aldehydes and Formaldehyde Healthier hair, healthier planet. We are committed to developing products that deliver dramatic results while respecting environmental and human health so you never have to choose between good hair days, good health, and doing good for the planet. To help reduce our carbon footprint, we limit the use of secondary packaging for the majority of our products. Each product without a box helps