Shop Brow Power Universal Eyebrow Pencil - Universal Auburn

You asked and we listened! Developed with plastic surgeons and dermatologists, your best-selling, award-winning eyebrow pencil now comes in four universal shades to match every hair colour—from the blondest blonde to the darkest brunette! Featuring an exclusive oval tip that mimics the look of natural eyebrow hair, Brow Power adjusts to your eyebrow colour based on pressure and works to completely cover gray for your best eyebrows yet! The budge-proof formula ensures natural-looking brows that last with brow-loving biotin and proprietary Brow Power™ Technology to give you your most beautiful, natural-looking brows—even if you have thin eyebrows, sparse eyebrows or no eyebrows at all—while the built-in spooley brush does the work for you. IT’s truly your brows, but better!

Developed with plastic surgeons’ insights and dermatologists’ ingredient and skincare expertise, IT Cosmetics creates problem-solving, skin-loving formulas that give you visible results.

Brow-loving Ingredients:
- Biotin: B vitamin that promotes healthier-looking hair and skin
- Saw palmetto: A plant extract that is known to condition skin and promote stronger-looking hair
- Antioxidants: Help reduce the appearance of the visible signs of skin damage and ageing

Features:
- Mimics the look of real hair
- Budge-proof formula adheres to skin for the look of natural eyebrows that last
- Transforms to all hair colours based on pressure

Real results:
100% say it gave their brows more volume*
100% say it covered sparse areas*

Easy, smudge-proof brows:
96% say it was easy to apply*
92% say it did not smear or smudge*

*Results observed in a consumer panel survey.

How to Use:
- Apply softer strokes for lighter eyebrow hair colours, including blonde and silver
- Press harder for darker hair including brown and black
- To finish, lightly brush through brows with the spooley brush for a natural, polished look