Alterego Italy Bleach Pure Light Cream 500 gr

Maximum control and easy to use.

Pure Light Cream provides maximum control and is easy to use with all lifting techniques. It protects the hair structure thanks to its innovative formulation enriched with eco-certified Active Shine Complex and Inca Oil for more hydrated, nourished and shinier blondes. Its special creamy texture promotes superior product application and adhesion, for improved transporting of the natural active principles. It lifts up to 7 levels.