Alterego Bleaching Powder White 1000 g

A highly innovative formula that lifts up to six levels. Tones down and neutralizes unwanted yellow hues.

It is easy to mix, doesn't form lumps and doesn't swell.

Ideal for all types of application techniques. Pleasant wild fruit fragrance.

Suitable for all rinsing techniques, its special non-volatile formula and completely without ammonia allows to make wicks, sunbursts, balayage, etc, respecting the hair structure as much as possible.

Ideal for natural hair, dyed and treated.

The lightening action up to six shades develops progressively and gradually for better control of the rinsing process and a more uniform result.

The product does not strain and remains easy to model during the application, for more professional and modern use for the total absence of exhalations of ammonia. It has a smell of roses.